The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ because they are riding the peak of mobile and online shopping. In fact, these disruptive technologies are set to generate revolution in the retail sector. Amongst all these new tech styles, image recognition has been mapped out because the emerging technology which has the potential to generate the highest impact on sales.
With image recognition technology mobile apps, systems and additional software can identify customers from their facial features. In fact, this technology may also be used to recognize different objects based on their features. As a result the entire globe has turned into a shop screen for the customers where they are able to find direct link from the images of products printed on a billboard or in publications taking them to the web site or physical location of a retailer. Consumers can have more personal knowledge with this technology as it allows systems and software program to react to an individual. This enables the buyers to find in addition to scan their desired items easily and quickly, which in turn, help to bridge the gap between on the web stores and physical stores. The technology allows the devices and/ or website to become intuitive plus they react in an engaging way with the consumers. In fact, image recognition technology has the potential to become an authentic driving pressure for the retail environment.
In terms of product interaction, picture reorganization enables buyers to make visual searches for this products they go for at their products. They can enjoy a fully individualized mobile or on the web retail experience while sitting in front of a device. This picture recognition technology actually helps it be easier for mobile and online buyers to experience and interact with products. And each one of these can be carried out simply by scanning the image on the smartphone or tablet. A number of brands are already using this technology because of their online and mobile customers in order to make item searching even more interactive and faster. Generally, most of such apps allow buyers to snap price intelligence software a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is created to the consumers.
With such technologies merchants will have enormous opportunities; nevertheless, the advantages of these technology are yet to be realized completely. Based on the recent market trends the experts possess opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales as well will be significant up, because of these technologies. Image recognition technology also makes on the web transactions safer by enhancing the protection perspective of online or mobile payme.